The second door

Come and tell me what did not work.

I am starting a podcast in Ukrainian about marketing, AI and storytelling. I need guests, and what I want from you is not your best case study.

This is who you would be talking to.
No producer, no researcher, no pre-call.

Everybody has somewhere to go and present the win. There is no shortage of places to do that, and frankly the wins have started to sound identical – partly because a machine now writes most of them.

What almost nobody is recording is the other conversation. The thing you tried that failed. The budget you burned. The campaign you are still slightly embarrassed about. The bet that looked obvious and was not.

That is the episode I want.

What it actually involves

One conversation. Around an hour and a half. You do not prepare slides, you do not send me talking points, and I will not send you questions in advance – the useful part never survives rehearsal.

The first ten minutes will be you performing a version of yourself. That is fine. It happens to everyone, including me. We keep going until you forget the camera is on, and that is where the episode actually is.

You get the recording. You get the clips. If there is something in there you genuinely cannot have published, you tell me and it comes out – I would rather cut a good moment than burn someone who trusted me with it.

Who I am looking for

People building something real, in marketing, in AI, or in the strange overlap where the two are eating each other. Ukrainian-speaking. You do not need an audience and I do not care how many followers you have. You need one honest story about something that went wrong.

If you are not sure whether your thing counts, it probably counts.

This goes to me, not to a team. I read all of them and I answer the ones I want to record.